Are your marketing efforts working for your practice?
By Oncology Supply
Changes in healthcare impact everyone – your practice, your patients, payers and even those practices and physicians who referred their patients to you over the years. What worked a year ago, or even six months ago, may not be working for you anymore.
Maybe one provider who was referring 50 patients in the first quarter last year has dropped to 10 patients this quarter. Getting answers to questions like these can help your practice stay successful. Look to our powerful business intelligence tool InfoDive® for the answers:
- With InfoDive, you can examine your Top Referring Providers year over year or over specific time periods. This allows you to quickly identify increases or decreases in referrals. Even a small decrease can significantly impact your practice when compared to patient charges for specific diagnoses.
- InfoDive also offers options to analyze the demographics of your patients. You can see the top ZIP Codes where your current patients reside and identify areas where patient numbers are lower. This enables you to target your referral marketing efforts more effectively within a certain radius. InfoDive’s demographic reports utilize both your patient data and U.S. census data.
- As you review these reports, you can develop a plan to increase referrals from local providers. You can ensure your website is up to date, includes patient testimonials and new patient reviews, offers online scheduling capabilities, and is coordinated with your social media platforms. These digital efforts can enhance your referral marketing and boost patient confidence in your practice when referred by their own physician.
To learn more about how InfoDive reports can benefit your practice, email info@intrinsiq.com.
